Golden Effie Award goes to Sofia

11 December 2023

Sofia brand, which has been sensitive to nature since the first day of its existence, won the Golden Effie at the Effie Awards, one of the most prestigious marketing and advertising competitions in the world, with its “Our Sensitivity to Nature, Our Heritage to the Tomorrow” campaign.

In cooperation with social enterprise ecording, which develops sustainable technologies against the climate crisis, each Sofia package turned into 1 seed ball and a total of 3 million seed balls met with the soil.