News

‘Mastership’ Call from Lila Paper at Tissue World İstanbul - 01.12.2014

The Founder and Chairman of Lila Paper Orhan Öğücü addressed human resources problems in the paper sector within the MENA region during the speech he made on the second day of Tissue World İstanbul 2014 Conference.
 
Tissue World İstanbul 2014 that has been organized in Turkey for the first time in between 25-26 September at WOW Convention Center by UBM gathered the most important experts and professionals of the cleaning paper sector.  
 
The Founder and Chairman of Lila Paper Orhan Öğücü made a speech under the title of ‘Human resources problem in the paper sector within the MENA region’ on the second day of the conference which the sector professionals have showed great interest. 
 
“Intellectual capital is the most critical asset of an organization” 
Öğücü mentioned that paper production and consumption in MENA Region is growing rapidly and that the employees should be trained in the same manner and opportunities should be created to raise masters/professionals. Öğücü said “No doubt that human capital (intellectual capital) is the most critical asset of an organization in the global and free world which capital and machine credits is reachable through great opportunities”. Öğücü pointed out the importance of intellectual capital for the paper sector and made an offer to prepare a program in order to raise ‘masters’ for the sector. Öğücü said “We can create a win-win situation for both the young and potential employees and also for the paper producing and recycling companies and the machine and material suppliers within the sector by establishing an ideal training center within our sector”. 
 
Orhan Öğücü also mentioned about the interview he made with Nadir Güllü who is one of the best examples of ‘Mastership’ concept. Baklava has been served to the guests after Öğücü’s presentation and this has strengthened the memorability of the speech. 
Kerim Bertrand, General Manager of UBM made a statement about the conference telling that; “Our country is considered as one of the most rapidly-developing cleaning paper manufacturers in the world. Tissue World İstanbul 2014 Conference is the launching event of the Tissue World İstanbul Fair and Conference that will be organized in 2016. It is expected that Turkey which has an important place in the world cleaning paper sector will race to the top in the near future. For this reason, all kinds of events to be organized for this purpose should be supported by all the companies within the sector and by the public institutions, relevant associations and all the parties. The advantage brought by the strategic location of Turkey is a proof of the accessibility of this goal. 
He told that “We are so glad Lila Paper which is one of the important representatives of the sector has attended the conference and has remarked the human resources problem within the sector”. 

Lila Kagit joined forces with SAPRO - 01.09.2014

Operating since 2008 with a vision towards producing hygienic papers in world standards, Lila Kagit has joined forces with wet wipe specialist Sapro. With this collaboration, Lila Kagit will run sales, distribution and marketing activities of Hops wet wipes brand, which are produced with Sapro assurance.

Lila Kagit CEO Alp Öğücü, made the following statement regarding this alliance:  “Just like Lila Kagit, Sapro is a company founded with 100% Turkish capital. We are glad to have allied as two companies running production in world standards. Hops wet wipes is Sapro’s first trademark to have been produced in Sapro’s cutting-edge high technology production plant. Within toilet paper and paper towel markets, as Lila Kagit, our sales and distribution teams have the highest numeric distribution in Turkey. Thus, as Lila Kagit and Sapro, we aim for the sky with this alliance. We will start by increasing the numeric distribution of Hops brand so that it reaches a larger group of consumers. In accordance with this, we aim to increase market share one and a half as much until the end of the year. "

Chairman of Sapro, the biggest wet wipe producer who continuously produces the leading world brands Europe and Turkey in particular, Ceyhun Zincirkıran mentions “In order to bring our brand Hops to the leading brand in Turkish market, we are glad to ally with Lila Kagit, whose distribution network and team are undeniably strong. Hops wet wipes, which are produced in world standards and with the highest technology under Sapro assurance, now will meet the consumers through Lila Kagit’ s large sales and marketing network.

While the export products have the largest share in wet wipes market, Sapro operates as the biggest domestic producer of wet wipes under Hops brand in the market.  Being the market leader in Turkey for long years, Sapro is highly developed not only in production, but also in the field of technology and innovation. Sapro, exporting 75% of its production, exports to 45 countries 50 million U.S. dollars annually.

Retail Türkiye

 

THEY INSURED NATURAL FORESTS - 01.05.2014

Collaborating with Turkey’s first industrial afforestation company ENAT, Lila Kagit aims to plant 700 thousand trees on an area, that is as big as 600 football fields, until 2023. The project, which is implemented in our country where the forests dwindling, serves as a model for the future initiatives.... • Füsun AKAY
 

 Frequently comes to my mind the following words of Dr. Münir Derman, who is a medical doctor and a sufist: "It is a shame to perform a rain prayer where the forests are destructed..." because of the recent news......
Farmers and peasants in Antalya, Malatya, Gaziantep, Tekirdağ and in many other cities have been performing collective rain prayers.
They wish rain from the God due to the dry season.
Result?
There is neither cloud, nor rain...
 
Having lost more than half of its natural forests in a couple of thousand years, 47 % of our country soils are classified as low fertile and degraded. Fertile lands constituting the remaining 53% have been still subject to damages by fire, grazing, and land clearing etc. And, there is another big danger: Wood production, in other words, tree consumption. Today, in Turkey, nearly to 17 million cubic meters wood is produc4ed furniture and paper manufacturing to various other purposes. According to the experts, this number will be close to 50 million by 2020. Considering the sector of wood and forestry products has been ever growing, it is obvious that natural forests are under a serious threat. One of the measures that developed countries take in this case is forming “industrial afforestation areas.” Today, 7% of natural forest lands amounting to 3.09 billion hectare around the world, was allocated for such purpose.
 
Fortunately, we have entrepreneurs not watching the situation, but laying hands on against this threating picture in Turkey... ENAT (Industrial Tree Plantation Company) is one of these entrepreneurs which is formed in 2005 with 26 partners, under the leadership of Tekfen Holding Chairman, and Ali Nihat Gökyiğit, the Founding Honorary President of TEMA Foundation. The objective of ENAT, which is the first company established in Turkey with the aim of carrying industrial afforestations, is to grow trees on the degraded lands with fertile soil, so that trees can be harvested soon. Maintaining activities in collaboration with 28 partners, ENAT has planted 39 thousand almond trees, 1 million 700 thousand maritime pines, and red pines on a land of 12.583 decares up until today.
 
Another good news from ENAT is that they have allied with Lila Kagit who is a producer of hygienic papers... Running whole production with cellulose derived from industrial forestation areas, Lila Kagit, thus, has launched Turkey’s first industrial forest plantation project in compliance with the tissue paper industry.
 
Alp Öğücü, General Manager of Lila Kagit, says “we are planning to afforest Turkey to an extent correlated with Lila Kagit sales rate.”
 
First Harvest Will Be Gathered in 20 Years...
   Alp Öğücü, Lila Kagit General Manager, described their partnership with ENAT as follows:
“We have offered the first and only 4-ply paper towel in the Turkish market with our brand Sofia in 2012.  In our publicity campaign, we stress the motto “Sofia does not destroy forests”. Our aim was to underline the fact that we are capable of producing 4-ply papers, and we can realize it without destroying the natural forests. Then, as a social responsibility project, we started to consider how we can contribute to the trees grown on industrial forestation areas. At the end of our research, we found out that in private sector, ENAT was the company most focusing on, and investing in the issue."
 
Lila Kagit, who commenced works on a 30 decares land in Balıkesir, and sponsored ENAT, aims to plant 700 thousand trees on an area, that is as big as 600 football fields (3.5 million square meters), until 2023. With annual production capacity up to 150 thousand tons, Lila Kagit is planning to afforest Turkey to an extent in correlation with Lila Kagit sales rate. Stating that within the scope of the project, plantation of the coniferous tress named “maritime pine” has started, Öğücü replied the question of when the trees can be harvested as follows: “In such projects, trees need to be a kind of fast growing ones. Types of trees growing in 20 years, attaining to 10-15 meter lengths, and so allowing soon reforestation are preferred. ENAT will have a revenue of 1 million U.S. dollars with annual harvests of the grown trees to be performed after 20 years. Such revenue will enable the plantation on new areas.”
 
 
ENAT has planted 39 thousand almond trees, 1 million 700 thousand maritime pines, and red pines on a land of 12.583 decare lands up until today.
 
Prof. Dr. Melih Boydak: "There is a 20 Million m3 deficit" project’s consultant Prof. Dr. Melih Boydak is Dean of Fine Arts Faculty of Işık University, and specialist of industrial afforestation...Underlining the fact that afforestation for industrial use is the insurance of natural forests, he adds " This way, rural development will be contributed; cutting activities on our forest lands will be reduced, and currency loss will be prevented.” Stating that Turkey has a deficit of 20 million cubic meters woods, also taking into account illegal cuttings and exported products, Prof. Dr. Boydak shares following information about industrial forests which will play a significant role for the closing of the deficit: " Cutting of industrial forests can be performed between 9-30 years of age; and if thinner diameter trees are sought, then the cutting can be performed between the years 1 -5 of age. Afforestation for industrial use, is divided into two; as irrigation and non-irrigation. For instance, poplar tree is subject to irrigated afforestation. As for Coniferous trees, they cannot be irrigated. There is a sufficient space in Turkey for building industrial forests. In industrial afforestations, poplar trees can be planted on fertile lands for cultivation; and red pines and maritime pines can be planted on burn agriculture lands according to the climate of the regions.” Noting that in the past, KAV Match Plant conducted afforestations for industrial uses in Adapazari and Bursa provinces of Turkey, Boydak states that at present flake board and melamine-surfaced board producer ORMA conducts poplar afforestation in Isparta. Underlining that actual runner of afforestation for fast growing types, is the public institution General Directorate of Forest. Boydak adds “General Directorate of Forests, wishes to plant fast growing trees for industrial purposes as much as possible within the scope of a program. If ENAT and other private enterprises expedite their initiatives, then the afforestation for industrial uses will grow in the future by government support. If this policies continue, annual afforestation of 20-30 thousands hectare lands will be possible.”


"There Will Be No Need for New Lands by 2023"
 
Planning industrial afforestation for 18 years, by annually planting 300 thousand trees on a 200 hectares area, ENAT will produce thin diameter wood required for fiber-chip, paper and packing industry. ENAT’s founding chairman, Ali Nihat Gökyiğit stated that they started afforestation having purchased lands in Kıranlar village of Karacabey district of Bursa, and the process is ongoing in  Ezine and Gelibolu districts of Çanakkale, and says "Pine plantations of 15 cm high in Karacabey, have grown up to 6-7 meters,  and almond plantations started to yield fruits now. For the project to accomplish its objective, nearly 5.5 million plantations are required on 36 thousand decares lands which need to be allocated until 2023.” Indicating that there will be no need for new lands by 2023, Gökyiğit explains how the sustainability of the project will be achieved: “Until Fall 2014, wood harvest will start with the first thinning cutting. Until year 2023, thinning cutting will be conducted each year on Karacabey site; and until the end of 2023, each year there will be thinning cutting on an area. Starting from 2023, last yields’ cutting and wood production will be performed, and there will be reforestation in the same year. This way, project cycle will be maintained.”
 
Raw Material Export Will be Reduced
 
Emphasizing that consumption of wood and forest products has been continuously increasing, Alp Öğücü continued his speech as “Turkey has been a developing country for 15-20 years, and the consumption of  wood and forest products is increasing along with the development of many sectors ranging from construction to furniture. The volume of waste papers collected from all around the world, is hardly sufficient only for the tissue paper sector. Therefore, for 7-8 years, there has been a tendency towards using certified cellulose grown by industrial trees. Lila Kagit, has also concentrated on projects on growing trees. We will take returns of our each step after 20 years.  Therefore, there need to be an immediate mobilization all around the country. This step will not only protect our natural forests, but also prevent the export of raw material. There is also a logistic cost for transporting to Turkey a tree cut halfway round the world.  Providing oxygen and preventing erosion is among the biggest contributions of industrial tree. In a nutshell, as ENAT’s founder Ali Nihat Gökyiğit puts it, “This work is full of benefits with every aspect. We believe that Industrial afforestation should definitely be encouraged.” Lila Kagit is also the owner of the brands Maylo, Nua and Berrak, in addition to Sofia, and has other corporate social responsibility projects too. The company founded a memorial forest in collaboration with TEMA; and since 2010 it has been transferring a certain amount of Maylo’s turnover to TEGV.

Eko IQ   
   

We Are New But Fast - 16.04.2014

Lila Kagit Marketing Director İlke Tuncay:
 
MARMARA Group of Companies, founded Lila Kagit in 2005. It has reached to annual production capacity of 150 thousand tons through new investments; and has become the biggest production plant in a single campus, not only in Turkey, but also in Eastern Europe, Middle East, Caucasus and Africa. For the last 3 years, we are participating in YZB (Local Chains Meeting) as a sponsor. Local chains have been growing its share in retail market each year by taking appropriate steps under challenging competitive conditions. As Lila Kagit, we have been growing fast with our 3 brands, although we are the newest player in the cleaning paper sector.
 
Our campaign “Sofia does not destroy forests” we launched under our premium brand Sofia, also constitutes our main theme at YZB fair.  

Hürriyet Ek   

Most Favored Campaigns Of Our Last Issue - 15.04.2014

As known, advertising campaigns covered by Marketing Türkiye Magazine are voted on the magazine’s website for 15 days; and then the favorite campaigns are elected. Advertising campaigns in the coverage of our issue dated March 15, is again voted by Marketing Türkiye readers. The most favorite advertising campaigns by our readers visiting our website and voting campaigns are as follows: While the commercial film by GODE Istanbul prepared for BUMED Merak Eden Çocuk İlkokulu ve Anaokulu has been elected the best;  the commercial prepared by M.A.R.K.A for Sofia brand has been the second best; and the one prepared by Leo Burnet Istanbul

For Generali has been elected the third best campaign. You can vote for your favorite commercial film among the most favored campaigns, and you can share your views on the campaign with all the people in Turkey through this page

Marketing Türkiye

Sofia, Does Not Destroy Forests! - 01.04.2014

"Sofia, Does Not Destroy Forests"
 
Operating since 2008 with a vision towards cleaning paper production in world standards, Lila Kagit announced that it has become a supporter of a new venture that will contribute to Turkish industry while creating opportunities to protect forests from which the raw material of the tissue paper industry, cellulose is obtained. With this venture, Lila Kagit as a sponsor of ENAT (Endüstriyel Ağaç Tarımı San. ve Tic. A.Ş), has launched Turkey's first industrial forest plantation project, in compliance with the tissue paper industry. General Director of Lila Kagit, Alp Öğücü states “First harvest of the industrial plantation which has been invested in today, is expected to be gathered after 20 years. We are planning to sustain this project by multiplying the number of plantations, and aim to plant 700 thousand trees on an area, that is as big as 600 football fields(3.5 million square meters), until 2023. In accordance with our objective, we plan to afforest Turkey to an extent in correlation with Lila Kagit sales rate.”

Eko IQ 

Great Suppport By Lila Kagit For 'Forest Friendly” Project - 01.04.2014

 Operating since 2008 with a vision towards cleaning paper production in world standards, Lila Kagit entered a new period in the industry with its innovative and assertive product brand Sofia. Lila Kagit is a supporter of a new venture that will contribute to Turkish industry while creating opportunities to protect forests from which the raw material of the tissue paper industry, cellulose is obtained. Lila Kagit as a sponsor of ENAT (Endüstriyel Ağaç Tarımı San. ve Tic. A.Ş), has launched Turkey's first industrial forest plantation project in compliance with the tissue paper industry. Thus Lila Kagit has taken an important step forward, in social responsibility aspect.
 
Our goal is to plant 700 thousand trees by 2023
 
Lila Kagit held a press meeting with ENAT to explain the forest-friendly project, and also introduced the advertising campaign of ‘"Sofia does not destroy forests" that draws attention to the importance of forests during the press meeting. The founding chairman of TEMA and ENAT Ali Nihat Gökyiğit, Industrial Forest Cultivation Specialist and Dean of Isik University Dr. Melih Boydak attended the meeting hosted by Alp Öğücü. Beginning by thanking all parties of the project at the meeting Alp Öğücü, the General Manager of Lila Kagit, stated that the project excited him due to its contribution to the sector, the Turkish economy and our social responsibility. Regarding on that, Öğücü mentioned that “The initial harvest is expected to be gathered after 20 years. While increasing the number of trees planted each year; we aim to plant 700 thousand trees on an area that will be equal to the size of 600 football fields (3.5 million square meters) until 2023. Along with this goal, we will have planted a forest whose size will be in correlation with Lila Kagit sales rate.”
 
 
 
Sofia Does Not Destroy Forests
 
 Öğücü, drawing attention to the fact that the companies which involved in the foundation of ENAT, are the prominent representatives of respective fields, while mentioning Lila Kagit being the first company taking a part in such a project within the cleaning paper industry. Öğücü expressed that the starting point in supporting the project was the new campaign of Lila Kagit’s premium brand Sofia; "We have introduced the first and only 4-ply paper towel to the Turkish market with our brand Sofia at the end of 2012. In this regard, within the scope of ‘Sofia does not destroy forests’ theme campaign; we stress the fact that with peace of mind, we achieve producing 4-ply paper towel without destroying the natural forests.”
 
  Ali Nihat Gökyiğit the founding chairman of TEMA and ENAT, touched upon the significance of industrial forest cultivation that they launched in 2005 for Turkey. These initiatives play an indispensable role by reducing cutting and thus providing better protection for the natural forests, he said, adding that the company's goal is to supply ever-growing need for raw materials domestically. This way, we aim to reduce the dependence on foreign markets and to prevent both erosion and carbon dissemination in the air, aside from contributing to rural development by creating new employment opportunities, he stated. 
 
Dr. Melih Boydak, specialized in Industrial Forest Cultivation and Dean of Işık University, and providing consultancy to Lila Kagit on this project,  explained  at the meeting the current situation of the industrial forests in Turkey and shared details that mattered to the Turkish forestry industry. “Turkish pulp, paper and board industry consists of US$19 billion whereas the export is around US$5 billion. Raw material import for forest products is above US$ 3 billion. Considering the fact that items used such as chemicals, machine equipments, packaging materials are foreign origin, the sector has a current deficit”, he said.
 
Boydak continued his speech; “Industrial forestry region in the world is equivalent to 5% of the total forests. Despite this, 35% of the wood needs are supplied from those. This figure is rising each and every day. For this reason, now, there is no loss of any natural forest in developing countries because they realized the importance and thus invested in industrial forestry many years ago. In our country, there have been several initiatives on industrial forestry. Among the private initiatives, both the biggest attempt on raw materials for tissue paper industry and the biggest investment was made by ENAT. We believe that the private sector will undertake the biggest role in accomplishing the success of Turkey in industrial forestry. We would like to thank ENAT and Lila Kagit for their support to Turkish industry; we invite the private sector players to take on responsibility with this project", he said, and gave important messages to the industry.
 
Lila Kagit, in addition to its sponsorship activities, is preparing to implement planting and afforestation projects in collaboration with TEMA. For the initial step of the TEMA collaboration project, a "Sofia Memorial Forest" will be formed in   Balıkesir by planting 5,000 tree seedlings on behalf of the employees and partners of the company. The company is aiming to expand Memorial Forest in the upcoming years. 

Great support from Lila Kagit to the ‘forest-friendly’ project - 01.04.2014

Lila Kagit, which became operational in 2008 with the production of tissue papers in world standards, entered a new period in the industry with its innovative and assertive product brand Sofia. Lila Kagit is a supporter of a new venture that will contribute to Turkish industry while creating opportunities to protect forests from which the raw material of the paper industry, cellulose is derived. Lila Kagit as a sponsor of ENAT (Endüstriyel Ağaç Tarımı San. ve Tic. A.Ş), has launched Turkey's first sustainably managed industrial forest plantation project which is comply with the tissue paper industry. Thus Lila Kagit has taken an important step forward, in social responsibility aspect.
Our goal is to plant 700 thousand trees by 2023
Lila Kagit performed a press meeting with ENAT to explain the forest-friendly project and also introduced the advertising campaign of ‘"Sofia does not destroy forests" that draws attention to the importance of forests during the press meeting. The founding chairman of TEMA and ENAT Ali Nihat Gökyiğit, Industrial Forest Cultivation Specialist and Dean of Isik University Dr. Melih Boydak attended the meeting hosted by Alp Öğücü. Beginning by thanking all parties of the project at the meeting Alp Öğücü, the General Manager of Lila Kagit, stated that the project excited him due to its contribution to the sector, the Turkish economy and our social responsibility. Regarding on that, Öğücü mentioned that “The initial harvest is expected to be gathered after 20 year. While increasing the number of trees planted each year; we aim to plant 700 thousand trees at an area that will be equal to the size of 600 football fields in 2023 (3.5 million square meters). Along with this goal, we will have planted a forest whose size will be in correlation with Lila Kagit sales rate.”
"Sofia does not destroy forests"
Öğücü, drawing attention to the fact that the companies which involved in the foundation of ENAT, are the prominent representatives of respective fields, while mentioning Lila Kagit being the first company taking a part in such a project within the cleaning papers industry. Öğücü expressed that the starting point in supporting the project was the new campaign of Lila Kagit’s premium brand Sofia; "We have offered the first and only 4-ply paper towel in the Turkish market with our brand Sofia at the end of 2012. In this regard, within the ‘Sofia does not destroy forests’ theme campaign; we stress the fact that with peace of mind, we manage to produce 4-ply paper towel without destroying the natural forests.”
Ali Nihat Gökyiğit the founding chairman of TEMA and ENAT, touched upon the significance of industrial forest cultivation that’s launched in 2005 for Turkey. These initiatives play an indispensable role in by reducing the stress on cutting and thus providing better protection for the natural forests, he said, adding that the company's goal is to supply ever-growing need for raw materials domestically. This way, we aim to reduce the dependence on foreign markets and to prevent both erosion and carbon dissemination in the air, aside from contributing to rural development by creating new employment opportunities, he stated. 
Dr. Melih Boydak, specialized in Industrial Forest Cultivation and Dean of Işık University, provides consultancy service to Lila Kagit on this project. At the meeting, he explained the current situation of the industrial forests in Turkey and shared details that mattered to the Turkish forestry industry. “Turkish pulp, paper and board industry consists of US$19 billion whereas the export is around US$5 billion. Raw material import in forest products is above US$ 3 billion. Considering the fact that the imported products such as chemicals used for production, machine equipments, packaging materials and so forth are used, the sector has a current deficit”, he said.
Boydak continued his speech; “Industrial forestry region in the world is equivalent to 5% of the total forests. Despite this, 35% of the wood needs are supplied from those. This figure is rising each and every day. For this reason, now, there is no loss of any natural forest in developing countries because they had realized the importance and thus invested in industrial forestry many years ago. In our country, there have been several initiatives on industrial forestry. Among the private initiatives, both the biggest attempt on raw materials for paper industry and the biggest investment was made by ENAT. We believe that the private sector will undertake the biggest role in accomplishing the success of Turkey in industrial forestry. We would like to thank ENAT and Lila Kagit for their support to Turkish industry; we invite the private sector players to take on responsibility with this project", he said and gave important messages to the industry.
Lila Kagit, in addition to its sponsorship activities, is preparing to implement planting and reforestation projects in collaboration with TEMA. For the initial step of the TEMA collaboration project, a forest in Kepsut, Balıkesir will be planted as a nursery with 5,000 tree seedlings and be named as "Sofia Memorial Forest" on behalf of the employees and partners of the company. The company is aiming to expand Memorial Forest more in the upcoming years. 

İşte Hayat 

Great support from Lila Kagit to the ‘forest-friendly’ project - 01.04.2014

Lila Kagit, which became operational in 2008 with the production of tissue papers in world standards, entered a new period in the industry with its innovative and assertive product brand Sofia. Lila Kagit is a supporter of a new venture that will contribute to Turkish industry while creating opportunities to protect forests from which the raw material of the paper industry, cellulose is derived. Lila Kagit as a sponsor of ENAT (Endüstriyel Ağaç Tarımı San. ve Tic. A.Ş), has launched Turkey's first sustainably managed industrial forest plantation project which is comply with the tissue paper industry. Thus Lila Kagit has taken an important step forward, in social responsibility aspect.
Our goal is to plant 700 thousand trees by 2023
Lila Kagit performed a press meeting with ENAT to explain the forest-friendly project and also introduced the advertising campaign of ‘"Sofia does not destroy forests" that draws attention to the importance of forests during the press meeting. The founding chairman of TEMA and ENAT Ali Nihat Gökyiğit, Industrial Forest Cultivation Specialist and Dean of Isik University Dr. Melih Boydak attended the meeting hosted by Alp Öğücü. Beginning by thanking all parties of the project at the meeting Alp Öğücü, the General Manager of Lila Kagit, stated that the project excited him due to its contribution to the sector, the Turkish economy and our social responsibility. Regarding on that, Öğücü mentioned that “The initial harvest is expected to be gathered after 20 year. While increasing the number of trees planted each year; we aim to plant 700 thousand trees at an area that will be equal to the size of 600 football fields in 2023 (3.5 million square meters). Along with this goal, we will have planted a forest whose size will be in correlation with Lila Kagit sales rate.”
"Sofia does not destroy forests"
Öğücü, drawing attention to the fact that the companies which involved in the foundation of ENAT, are the prominent representatives of respective fields, while mentioning Lila Kagit being the first company taking a part in such a project within the cleaning papers industry. Öğücü expressed that the starting point in supporting the project was the new campaign of Lila Kagit’s premium brand Sofia; "We have offered the first and only 4-ply paper towel in the Turkish market with our brand Sofia at the end of 2012. In this regard, within the ‘Sofia does not destroy forests’ theme campaign; we stress the fact that with peace of mind, we manage to produce 4-ply paper towel without destroying the natural forests.”
Ali Nihat Gökyiğit the founding chairman of TEMA and ENAT, touched upon the significance of industrial forest cultivation that’s launched in 2005 for Turkey. These initiatives play an indispensable role in by reducing the stress on cutting and thus providing better protection for the natural forests, he said, adding that the company's goal is to supply ever-growing need for raw materials domestically. This way, we aim to reduce the dependence on foreign markets and to prevent both erosion and carbon dissemination in the air, aside from contributing to rural development by creating new employment opportunities, he stated. 
Dr. Melih Boydak, specialized in Industrial Forest Cultivation and Dean of Işık University, provides consultancy service to Lila Kagit on this project. At the meeting, he explained the current situation of the industrial forests in Turkey and shared details that mattered to the Turkish forestry industry. “Turkish pulp, paper and board industry consists of US$19 billion whereas the export is around US$5 billion. Raw material import in forest products is above US$ 3 billion. Considering the fact that the imported products such as chemicals used for production, machine equipments, packaging materials and so forth are used, the sector has a current deficit”, he said.
Boydak continued his speech; “Industrial forestry region in the world is equivalent to 5% of the total forests. Despite this, 35% of the wood needs are supplied from those. This figure is rising each and every day. For this reason, now, there is no loss of any natural forest in developing countries because they had realized the importance and thus invested in industrial forestry many years ago. In our country, there have been several initiatives on industrial forestry. Among the private initiatives, both the biggest attempt on raw materials for paper industry and the biggest investment was made by ENAT. We believe that the private sector will undertake the biggest role in accomplishing the success of Turkey in industrial forestry. We would like to thank ENAT and Lila Kagit for their support to Turkish industry; we invite the private sector players to take on responsibility with this project", he said and gave important messages to the industry.
Lila Kagit, in addition to its sponsorship activities, is preparing to implement planting and reforestation projects in collaboration with TEMA. For the initial step of the TEMA collaboration project, a forest in Kepsut, Balıkesir will be planted as a nursery with 5,000 tree seedlings and be named as "Sofia Memorial Forest" on behalf of the employees and partners of the company. The company is aiming to expand Memorial Forest more in the upcoming years. 

Kimya Magazin 

Campaigns - 01.04.2014

Sofia Does Not Destroy Forests...
 
In the ad-film ‘Sofia Does Not Destroy Forests’, shot by M.A.R.K.A Advertising Agency and directed by Dağhan Celayir, the song “Tohumlar Fidana” (Seeds to Sapling, Saplings to Trees) is featured; a song that had been sung by TRT Children’s Choir in the 80s and became so popular among the children of the period. The ad-film opens with the image of a child singing in a forest on the verge of destruction, and proceeds with a children’s choir of 12 children and their teacher. As the song “Seeds to Sapling, Saplings to Trees” is sang with altered lyrics, the melody suddenly stops and the children’s choir reveal the main point of the campaign, crying: “Forests Must Not Grow into Paper Towels in My Land” in a defying manner.
Campaign Information
Advertiser: Lila Kağıt / Sofia
Advertiser Representative: İlke Tuncay, Sevinç Bilge
Advertising Agency: M.A.R.K.A.
Creative Team: Zeynel Özer, Ece Berktav, Can Yalçın, Nafiz Oksar, Emrehan Gültekin, Senem Öztürk
Strategist: Engin Tezcan
Customer Relations: İlkay Ünlü, Beril Mardin, Ayşenur Baş
Agency Producer : Candaş Kaflı
Music : Ömer Ahunbay - Jingle House
Production Company : Digital Sanatlar
Director: Dağhan Celayir
Broadcasting Media: Television, radio, outdoor, internet, POP

Marketing Europe Anatolia 

Sofia, Does Not Destroy Forests! - 01.04.2014

Sofia Does Not Destroy Forests...
 
In the ad-film ‘Sofia Does Not Destroy Forests’, shot by M.A.R.K.A Advertising Agency and directed by Dağhan Celayir, the song “Tohumlar Fidana” (Seeds to Sapling, Saplings to Trees) is featured; a song that had been sung by TRT Children’s Choir in the 80s and became so popular among the children of the period. The ad-film opens with the image of a child singing in a forest on the verge of destruction, and proceeds with a children’s choir of 12 children and their teacher. As the song “Seeds to Sapling, Saplings to Trees” is sang with altered lyrics, the melody suddenly stops and the children’s choir reveal the main point of the campaign, crying: “Forests Must Not Grow into Paper Towels in My Land” in a defying manner.
Campaign Information
Advertiser: Lila Kağıt / Sofia
Advertiser Representative: İlke Tuncay, Sevinç Bilge
Advertising Agency: M.A.R.K.A.
Creative Team: Zeynel Özer, Ece Berktav, Can Yalçın, Nafiz Oksar, Emrehan Gültekin, Senem Öztürk
Strategist: Engin Tezcan
Customer Relations: İlkay Ünlü, Beril Mardin, Ayşenur Baş
Agency Producer : Candaş Kaflı
Music : Ömer Ahunbay - Jingle House
Production Company : Digital Sanatlar
Director: Dağhan Celayir
Broadcasting Media: Television, radio, outdoor, internet, POP

Marketing Türkiye  

Lila Kağıt'tan 'Orman Dostu' Projeye Büyük Destek - 01.04.2014

 Operating since 2008 with a vision towards cleaning paper production in world standards, Lila Kagit entered a new period in the industry with its innovative and assertive product brand Sofia. Lila Kagit is a supporter of a new venture that will contribute to Turkish industry while creating opportunities to protect forests from which the raw material of the tissue paper industry, cellulose is obtained. Lila Kagit as a sponsor of ENAT (Endüstriyel Ağaç Tarımı San. ve Tic. A.Ş), has launched Turkey's first industrial forest plantation project in compliance with the tissue paper industry. Thus Lila Kagit has taken an important step forward, in social responsibility aspect.
 
Our goal is to plant 700 thousand trees by 2023
 
Lila Kagit held a press meeting with ENAT to explain the forest-friendly project, and also introduced the advertising campaign of ‘"Sofia does not destroy forests" that draws attention to the importance of forests during the press meeting. The founding chairman of TEMA and ENAT Ali Nihat Gökyiğit, Industrial Forest Cultivation Specialist and Dean of Isik University Dr. Melih Boydak attended the meeting hosted by Alp Öğücü. Beginning by thanking all parties of the project at the meeting Alp Öğücü, the General Manager of Lila Kagit, stated that the project excited him due to its contribution to the sector, the Turkish economy and our social responsibility. Regarding on that, Öğücü mentioned that “The initial harvest is expected to be gathered after 20 years. While increasing the number of trees planted each year; we aim to plant 700 thousand trees on an area that will be equal to the size of 600 football fields (3.5 million square meters) until 2023. Along with this goal, we will have planted a forest whose size will be in correlation with Lila Kagit sales rate.”
 
 
 
Sofia Does Not Destroy Forests
 
 Öğücü, drawing attention to the fact that the companies which involved in the foundation of ENAT, are the prominent representatives of respective fields, while mentioning Lila Kagit being the first company taking a part in such a project within the cleaning paper industry. Öğücü expressed that the starting point in supporting the project was the new campaign of Lila Kagit’s premium brand Sofia; "We have introduced the first and only 4-ply paper towel to the Turkish market with our brand Sofia at the end of 2012. In this regard, within the scope of ‘Sofia does not destroy forests’ theme campaign; we stress the fact that with peace of mind, we achieve producing 4-ply paper towel without destroying the natural forests.”
 
  Ali Nihat Gökyiğit the founding chairman of TEMA and ENAT, touched upon the significance of industrial forest cultivation that they launched in 2005 for Turkey. These initiatives play an indispensable role by reducing cutting and thus providing better protection for the natural forests, he said, adding that the company's goal is to supply ever-growing need for raw materials domestically. This way, we aim to reduce the dependence on foreign markets and to prevent both erosion and carbon dissemination in the air, aside from contributing to rural development by creating new employment opportunities, he stated. 
 
Dr. Melih Boydak, specialized in Industrial Forest Cultivation and Dean of Işık University, and providing consultancy to Lila Kagit on this project,  explained  at the meeting the current situation of the industrial forests in Turkey and shared details that mattered to the Turkish forestry industry. “Turkish pulp, paper and board industry consists of US$19 billion whereas the export is around US$5 billion. Raw material import for forest products is above US$ 3 billion. Considering the fact that items used such as chemicals, machine equipments, packaging materials are foreign origin, the sector has a current deficit”, he said.
 
Boydak continued his speech; “Industrial forestry region in the world is equivalent to 5% of the total forests. Despite this, 35% of the wood needs are supplied from those. This figure is rising each and every day. For this reason, now, there is no loss of any natural forest in developing countries because they realized the importance and thus invested in industrial forestry many years ago. In our country, there have been several initiatives on industrial forestry. Among the private initiatives, both the biggest attempt on raw materials for tissue paper industry and the biggest investment was made by ENAT. We believe that the private sector will undertake the biggest role in accomplishing the success of Turkey in industrial forestry. We would like to thank ENAT and Lila Kagit for their support to Turkish industry; we invite the private sector players to take on responsibility with this project", he said, and gave important messages to the industry.
 
Lila Kagit, in addition to its sponsorship activities, is preparing to implement planting and afforestation projects in collaboration with TEMA. For the initial step of the TEMA collaboration project, a "Sofia Memorial Forest" will be formed in   Balıkesir by planting 5,000 tree seedlings on behalf of the employees and partners of the company. The company is aiming to expand Memorial Forest in the upcoming years. 

Arıtma Su Teknolojileri 

‘Natural’ Forests For The Green, ‘Industrial’ Forests For Paper - 31.03.2014



‘NATURAL’ FORESTS FOR THE GREEN, ‘INDUSTRIAL’ FORESTS FOR PAPER

Lila Paper is heading towards alternative forests against the risk of destruction of forests. The company, as a sponsor of ENAT, has launched the first industrial forest cultivation project in Turkey in order to preserve natural forests. With this project, whose first harvest will be reaped in 20 years, 700 thousand trees will be planted in an area the size of 600 soccer fields in the year 2023.

Aşık Veysel has said that “the world is distasteful without them” and Can Yücel has requested them in his will as “remembrance”: forests all over the world now face the danger of destruction. Turkey has realized this truth, better late than never. Once a land whose bio-diversity and forest lands used to fascinate many other countries, Turkey now shares the same troubles as the world. The more need there is for wood, the more trees are slaughtered. Developed countries implement the “industrial forest cultivation” solution for the sake of preserving their natural forests. In fact, the industrial forestry region in the world is equivalent to 5% of the forests in whole, and this fraction provides 35% of the need for wood.
In Turkey, the issue of industrial was unfortunately limited to a few small ventures. However in the last few weeks, the subject of this initiative came up once again with the slogan “Sofia Does Not Destroy Forests”. Industrial Forest Cultivation Industry and Trade Limited Company (ENAT) and Lila Paper are involved in this project introduced by the company.
With its product brand Sofia, Lila Paper pioneered a new venture to preserve forests, which provide the paper industry with its raw material of cellulose. As the sponsor of ENAT, the company has launched the industrial forest cultivation project in Turkey.
Alp Öğücü, the General Manager of Lila Paper, explained the details of the project and added: “Countries such as Sweden and Finland are very much advanced in industrial forest cultivation. USA has also been making progress in this area. This project is a quite significant one for Turkey as well. We expect to reap the first harvest of industrial forest cultivation in 20 years. Besides, we will increase the number of trees we plant each year. We will plant 700 thousand trees in an area of 3.5 million squaremeters, which equals to the size of 600 soccer fields”.
Öğücü, who has stated that there have been some initiatives taken in this matter in Turkey before, informed: “Among all private enterprises, ENAT made the largest investment as well as taking the greatest initiative regarding the raw material of paper industry. And thus we decided to become a part of such an important project”.


Collaborated with TEMA, now establishing a memorial forest
Lila Paper was founded by Marmara Corporate Group with 100% Turkish capital, with the purpose of meeting the needs of sanitary paper market in Turkey. As part of the collaboration they have started this year with the Turkish Foundation for Combating Soil Erosion, for Reforestation and the Protection of Natural Habitats (TEMA), Lila Paper will undertake planting and reforestation projects. As the initial step of the project run in collaboration with the TEMA Foundation, they aim to establish the “Sofia Memorial Forest” of 5 thousand trees in Kepsut, Balıkesir on behalf of the company employees and business partners.



Öğücü notes that Lila Paper was founded in 2006 and their paper manufacturing plants started operating in 2007 and 2008. Öğücü also emphasizes that they operate with a yearly production capacity of 150 thousand tons and adds: “In the years when our company was founded, consumption of toilet paper was about 2.5 kilograms per capita. Considering that one roll of toilet paper weighs 100 grams, this makes 30 rolls per capita in a year. This number was about 15 kilograms in the world; it was even more than 20 kilograms in some countries. Today, however, consumption rate has gone up in this country. Now consumption per capita is nearly 5 kilograms”.

A new product is on the agenda

Öğücü explains that Lila Paper manufactures their products in two different categories: as consumer products and out-of-home consumption products. He adds that they offer three brands called “Sofia”, “Maylo” and “Berrak” for consumers while the “Nua” brand is manufactured for out-of-home consumption. Declaring that they have plans for a new category this year, Öğücü adds: “We have a project for a new product on our agenda”. He points out that Lila Paper employs 700 people and emphasizes that this number reaches up to 1000 in the whole Marmara Corporate Group. Öğücü states: “We provide 35% of the sanitary paper manufacture in Turkey”; he says: “We play an essential role in export too. As the group, we have a turnover target of over 100 million dollars in the export of paper products.We have exported products to nearly 40 countries. Our most important markets are the countries nearest to us. Our target markets for this year are North Africa and Middle East”. 

Dünya

Forest Of 700 Thousand Trees By Lila Paper - 08.03.2014

LILA Paper is becoming the supporter of a new venture that will help preserve forests and contribute to Turkish industry. With this venture, as the sponsor of ENAT (Industrial Forest Cultivation), Lila Paper initiated Turkey’s first industrial forest cultivation project in compliance with the paper industry. Alp Öğücü, the General Manager of Lila Paper, stated that the contributions the project will make to the industry, national economy and our social responsibility is quite exciting for them. Öğücü said: “We are planning to carry out our project by increasing the number of trees we plant each year. Our target is to plant 700 thousand trees in an area the size of 600 soccer fields by the year 2023”. 

Star

‘Human Value’ In Business And Political Life... -[Ali Saydam’s Column] - 08.03.2014

‘Human Value’ in Business and Political Life…
 
   The other day we were at the ‘Employee Well-Being Summit’ aimed at HR managers. While giving the opening speech for this summit organized by PIAR Consulting, we tried to explain to the participants why, in near future, we need to adopt the concept and understanding of “Human Values” instead of “Human Relations”.
   We had a long and hard way ahead of us. Because no matter how challenging the circumstances become, ‘resistance to change’ as an integral part of change would surely show itself once again.
   Social dynamics have changed in time; yet some concepts have remained the same. This may well be valid regarding ‘values’; but what about the conceptual equivalent of the change regarding ‘culture’, namely the forms and processes of business-relation-communication?...
   Alvin Toffler has claimed that human society has gone through three phases: ‘Agricultural’, ‘Industrial’ and ‘Information’. According to Toffler’s famous “Third Wave”, man was primarily ‘commodity’ (Feudal Agricultural Society), and later on became ‘resource’ (Capitalist Industrial Society). As it is known to all, commodity constitutes the backbone of Karl Marx’s all time classic Das Kapital. As it is also known, capitalism is a system of commodity production and by its very nature it commodifies everything including man.
   When we look at how the industrial society altered all paradigms and business-relation-communication forms (culture) before itself; the Post Modern Information Society undergoes a similar transformation and obliges us to revise our outlook on man in terms of social practices. Those who recognize this obligement and are able to have and handle the essential change will surely have leverage within the wildly competitive environment we are in; the rest will merely stand and watch this change, at best imitating those who have outrun them…
   The fact that ‘value proposition’ attributed to ‘man’, with all the gains from the Information Society which is perceived as the Third Wave; will evolve, beyond merchantable ‘commodity’ and consumable ‘resource’; into a ‘value’ continuously growing and renewing within a sustainable structural system; will show its face as an inevitable fact.
   For an employee to become a ‘value’ in this new period of production relations is completely his own achievement and triumph. At this point, your activities or practices regarding ‘employee satisfaction’ or ‘employee well-being’ in the period of ‘Human Relations’ ‘just won’t do’ for the employees in the period of ‘Human Values’.
   This is possibly one of the main reasons for this sluggishness –or even reluctance- regarding the transition from ‘Human Relations’ to ‘Human Values’: obviously, developing ‘new’ internal communication instruments will require a whole new ‘innovation’ process the moment the issue of ‘Value’ comes in. At the end of the day, employee satisfaction and well-being in the industrial society comes down to the ‘governance’ of three concepts: Motivation – Performance – Loyalty. (Only the two concepts of Loyalty and Procurement were sufficient for the feudal society). Yet the man of information society has a completely different understanding of professionalism, where he does not expect for someone else (corporate management) to motivate him (paintball, bowling, lots of fun, ‘we are a team’ gimmicks) but he looks for motivation within his own existence. For this reason, the motivation criteria known to be quite significant in Resource management is replaced by ‘intellectual added value’.
   Working hard (performance) does not mean much in the post modern society; what really matters is to be ‘effective’. Loyalty (rewarding employees of 10, 20 years), which has been a crucial factor of success in terms of career since feudalism, has got is share of change in the harshest way possible. It has relinquished its place to ‘commitment’ (adaptability to change)…
   We have been making these assertions in the articles and books that we have written since 1990s. There are only two companies that have attempted such a change, yet it is not possible to come by an institution who properly and decently lives up to it. Surely it will take us a longer time to persuade our friends whose business cards read Human Resources. I understand them; it must feel like having the rug pulled from under their feet…
   The joyful part is for us to see is that those who had severely reacted to this opinion of ours in the 90s now approach our claims much more profoundly and courteously…
   The business world has at least started to discuss, and partially practice, this issue. Yet if you were to ask: what has changed in the politicians’ perception of electors? What new perspective was reflected to political communications as part of the postmodern information society?...
Don’t these questions sound like a joke?
 
Difference is not made without stepping ‘out of lines’…
 
TEKFEN Board Member and TEMA Honorary Founding President Nihat Gökyiğit, whom we had listened to in Bersay Communications Institution’s conference series called “Outliers”, gave this answer when asked “What does the line mean to you?”:
- “The line is what either belittles or glorifies those who dare step out of it.”
When asked “When did you step out of a line?”; he answered: “When I dared to do things I had no business with”.
   We said to ourselves “The masters are once again onto a subject that is ‘out of line’” last morning, when we were listening to Lila Paper General Manager Alp Öğücü, Mr. Nihat Gökyiğit, and Industrial Forest Cultivation Specialist and Dean of Işık University Prof. Dr. Melih Boydak at the conference organized to honor the ‘Green Friendly’ project sponsored by Lila Papers who manufactures the sanitary paper brand Sofia.
  In this conference, as ENAT (Industrial Forest Cultivation)’s sponsor, Lila Papers announced their launching of the first industrial forest cultivation project in Turkey, and underlined this message in their ad-film: “Forests in our land are not to become paper towels!”
   In the conference, where we watched the first run of Sofia’s ad-campaign (‘Sofia Does Not Destroy Forests’), Alp Öğücü painted quite an ambitious picture and stated that their first harvest would be brought in 20 years:
   “We are planning to carry out our project by increasing the number of trees we plant each year. Our target is to plant 700 thousand trees in an area the size of 600 soccer fields (3.5 million squaremeters) by the year 2023. This future objective of ours will earn our country a forest as large as the sales rate Lila Paper achieves every year.”
   The brand makes another promise: “We will utilize licensed cellulose derived from Industrial forests only!”..
   As the world addresses the issues of nature, environment, and sustainability of all living creatures as the number one concern of humanity, maybe this venture will be a sign for our politicians too. Which political party has been dealing with these issues lately? The Justice and Development Party, who has designated ‘environmentalism’ as one of their 5 fundamental parts of election strategy, somewhat touched on the subject; then they too fell into the daily rough-and-tumble of politics to save their own dear life…
   So, is it possible to get any political or economic advantage without stepping “out of the line”?..

Yeni Şafak     

Great Suppport By Lila Kagit For 'Forest Friendly” Project - 01.03.2014

Operating since 2008 with a vision towards cleaning paper production in world standards, Lila Kagit entered a new period in the industry with its innovative and assertive product brand Sofia. Lila Kagit is a supporter of a new venture that will contribute to Turkish industry while creating opportunities to protect forests from which the raw material of the tissue paper industry, cellulose is obtained. Lila Kagit as a sponsor of ENAT (Endüstriyel Ağaç Tarımı San. ve Tic. A.Ş), has launched Turkey's first industrial forest plantation project in compliance with the tissue paper industry. Thus Lila Kagit has taken an important step forward, in social responsibility aspect.

Our goal is to plant 700 thousand trees by 2023

Lila Kagit held a press meeting with ENAT to explain the forest-friendly project, and also introduced the advertising campaign of ‘"Sofia does not destroy forests" that draws attention to the importance of forests during the press meeting. The founding chairman of TEMA and ENAT Ali Nihat Gökyiğit, Industrial Forest Cultivation Specialist and Dean of Isik University Dr. Melih Boydak attended the meeting hosted by Alp Öğücü. Beginning by thanking all parties of the project at the meeting Alp Öğücü, the General Manager of Lila Kagit, stated that the project excited him due to its contribution to the sector, the Turkish economy and our social responsibility. Regarding on that, Öğücü mentioned that “The initial harvest is expected to be gathered after 20 years. While increasing the number of trees planted each year; we aim to plant 700 thousand trees on an area that will be equal to the size of 600 football fields (3.5 million square meters) until 2023. Along with this goal, we will have planted a forest whose size will be in correlation with Lila Kagit sales rate.”

Hizmetix

Great Suppport By Lila Kagit For 'Forest Friendly” Project - 01.03.2014

Operating since 2008 with a vision towards cleaning paper production in world standards, Lila Kagit entered a new period in the industry with its innovative and assertive product brand Sofia. Lila Kagit is a supporter of a new venture that will contribute to Turkish industry while creating opportunities to protect forests from which the raw material of the tissue paper industry, cellulose is obtained. Lila Kagit as a sponsor of ENAT (Endüstriyel Ağaç Tarımı San. ve Tic. A.Ş), has launched Turkey's first industrial forest plantation project in compliance with the tissue paper industry. Thus Lila Kagit has taken an important step forward, in social responsibility aspect.
.General Director of Lila Kagit, Alp Öğücü states “First harvest of the industrial plantation which has been invested in today, is expected to be gathered after 20 years. We are planning to sustain this project by multiplying the number of plantations, and aim to plant 700 thousand trees on an area, that is as big as 600 football fields(3.5 million square meters), until 2023. In accordance with our objective, we plan to afforest Turkey to an extent in correlation with Lila Kagit sales rate.”

Satış Noktası 

A Giant Step from Lila Kagit towards investing in natural forests... - 01.03.2014

A Giant Step from Lila Kagit
   Lila Kagit has launched Turkey’s first industrial reforestation project… Lila Kagit supports this new venture that will help preserve forests which provide the paper industry with its raw material of cellulose, while contributing to Turkish industry. Alp Öğücü, the General Manager of Lila Kagit, asserts: “Industrial forests are the assurance of natural forests”. Noting Lila Kagit’s sponsorship of ENAT (Industrial Forest Cultivation Ind. and Trade Inc.), Öğücü added: “Not enough investment is made in this field in Turkey; yet this industry needs support in order to develop. So we became a sponsor to such an organization and we are planning to create forests, initially in a 30-hectare area; then we plan to establish a forest equivalent to the size of 600 soccer fields in accordance with our vision for 2023”. Lila Kagit’s General Manager Alp Öğücü spoke to Sky Reporter.
 
Mr. Alp, would you tell us about Lila Kagit?
Lila Kagit is a Marmara Corporate Group company. Our Group, affiliated to the Öğücü family, was founded in 1984 initially with the purpose of operating in textile sector and went into production after building its production facility in Çorlu. This year we will be celebrating our 30th anniversary. The shrink in textile industry in 2000s steered us towards investing in other fields. Therefore, we made investments in fields of energy, paper and finally fast moving consumer goods. We founded Lila Kagit in 2006 and it shortly became the flagship of Marmara Corporate Group after its facility went into operation. Lila Kagit currently owns the largest production plant, in Turkey and nearby geographies, that produces sanitary paper under a single roof. We are by far the leading company in paper export and ranked as 8th across Turkey in the category of wood and forestry products.
What do you think lies behind Lila Kagit’s success?
Lila Kagit did not emerge overnight; the decision to make an investment was taken after performing serious research and feasibility studies. Entering paper industry was decided on in 2004; but references and visits to domestic and foreign paper industries were made after working full time with local and foreign advisors until 2006 and evaluating results. We chose paper industry after observing the courses of action taken by people engaged in this business from China to USA. That is to say, our success is by no means coincidental. We made quite challenging decisions upon starting this business; such as our decision to use the latest technology that had never been used in Turkey before. We went for the most environmentalist production processes and made a decision to work with suppliers that had never been tested before. These were not mere attempts, they were strategies practiced in other countries but unrecognized in Turkey. We felt at ease because we had acquired knowledge and information in advance with profound feasibility preparations. Knowledge provides courage; our knowledge was greatly rewarded in a short time which is why we have become the company under one single roof with the largest production capacity not only in Turkey but also in the Middle East, Balkans and Africa thanks to our successive investments. We have just started publicizing our product brand Sofia, which has already become one of the most demanded products by consumers.
 
What kind of a picture do we get when we compare the habit of using paper for cleaning in Turkey, with those in developing and developed countries?
When compared in terms of paper usage, Turkey remains ahead of the Middle East yet falls behind Europe. According to the statistics, yearly consumption of paper per capita is 1-2 kg in the Middle East, while it is 5 kg in Turkey; however, when we look at Europe or USA we see that their consumption is between 15 and 25 kg. It is visible that levels of education and income play a significant part concerning sanitary paper usage. Turkey is a rapidly developing country. The fact that Turkey is a populous country makes us the largest market and manufacturer within the nearby geography. Turkey has been going through great changes in recent years. For instance in the past, more people used to live together in the same house; yet today we live in cities as families of 3 or 4, which is an indicator of individualization, and thus our bathroom and hygiene habits have also changed. Market and retail have also transformed accordingly, therefore toilet papers and paper towels have gone to the top of shopping lists. Other paper products will also take their place in every house’s shopping list as the levels of eduction and income gradually increase in Turkey.
Do you believe that paper towels will replace regular towels?
We have been producing two types of towels under our Sofia brand. One of them is paper towel used in kitchens, the other is paper towel used in bathrooms. Our bathroom towels come in pale pink, flower-patterned or scented. When we put this product on the market in August 2012, we realized that a significant amount of people prefer paper towel to textile towel for themselves or their guests. They prefer paper towel since they believe it is more practical and sanitary because it is disposable. Only time will tell if paper towel will replace textile towel, but I personally believe it is a much more practical option for people who value hygiene, wash their hands more regularly during the day and receive more guests. Paper towels are now being used in many more different places in addition to houses and restaurants, which marks a significant progress in cleaning market.
As Lila Kagit you have initiated an environmental project very important for our future, would you tell us about this project and its scope?
We have advertised this campaign with the slogan ‘Sofia Does Not Destroy Forests’. We put Turkey’s first and only 4-ply paper towel on the market in 2012 under our Sofia brand. In that regard, we wanted to emphasize in our campaign with clear conscience that we are able to manufacture 4-ply papers and in doing so, we do not destroy natural forests. In fact, our main purpose was to draw attention to the subject of industrial forest cultivation. Thus, our first step as Lila Kagit was to sponsor ENAT Inc. ENAT Inc. was founded by Ali Nihat Gökyiğit and it is the largest institution in the field of industrial forest cultivation in Turkey. There are many big companies in the world who do this business; for instance the companies from whom we purchase cellulose have been doing industrial forest cultivation in fields of millions of hectares. For the present, ENAT Inc. extends in a field of 1200 hectares. Industrial forest cultivation is rather underrated in Turkey; it falls quite short due to lack of investment and government promotion. In recent years, it instantly makes headlines in any broadcasting corporation when a tree is cut down. But in fact, there are things we can do about this matter. If cutting down of trees raises any kind of sensitivity, whether it is due to political or other concerns, then we must benefit from this sensitivity in the best way possible. From an ‘every crisis is an opportunity’ standpoint; Turkey imports about 5 billion dollars worth of raw and similar material for the wood and forest industry which leads to current account deficit and raw material is the most important point.

Yet these billions of dollars would not outflow from our country if we produced the raw material ourselves?
Exactly. We have a favorable environment to grow the trees that are the raw material of cellulose, and if we were to grow this raw material ourselves –which we have been informed by our advisors during the sponsorship process that we are able to manufacture this raw material- we would be making major contribution to both the environment and our national economy. Our private sector falls short in the matter of industrial forest cultivation; yet in the rest of the world private companies in this business have gone a long way. Thanks to industrial forest cultivation a new tree is planted for each tree that has been cut down for need, thus forests supply us with raw material without the number of trees ever reducing. This way we bring current profit to our country, do not harm the climate, and we do not wipe out the natural benefits trees provide. Additionally, it creates employment which is another positive contribution to the unemployment rate.
 
Lastly, how have you been affected by the recession in national economy after such events as the 17 December incident and local elections?
As I have mentioned before, we as a company consider export very important and this election was a significant one for us. In the beginning of the 2000s, we tried to focus our attention on export –particularly in textile industry- but unfortunately international competition and competition among companies in Turkey did not allow for us to do so; though we had always intended to open to foreign countries. We could not manage in those years, but our later steps were always taken towards this intention and maintained the same vision regarding paper industry as well. Today, we manufacture sanitary paper with a 150 thousand ton capacity and export 100 thousand tons of our product. This was a deliberate attitude on our part because I believe our country needs to achieve current surplus. In accordance with the decision we had taken in 2007, we ended the year 2013 having 90 million dollars in export thanks to our predominant export operations. For this reason, we did not suffer from the virtual distress caused by politicians, or the fluctuation of dollar, as much as the companies who had concentrated on running their businesses domestically.
 
 
Lila Kagit Gives Full Support to Green-Friendly ‘Industrial Forest Project’
 
Operating in the sanitary paper industry, Lila Kagit has announced that they will support a new venture that will help preserve forests which provide the paper industry with its raw material of cellulose and contribute to Turkish industry by launching Turkey’s first industrial forest cultivation project in compliance with the paper industry. The project foresees that 700 thousand trees will be planted by the year 2023.

Sky Reporter 
 

Lila Paper received the Exporters’ Association third prize in the “Paper, Paperboard, Package and Stationery Products” category. - 18.07.2013

Lila Paper received the Exporters’ Association third prize in the “Paper, Paperboard, Package and Stationery Products” category.
Lila Paper has been ranked at top 10 among the members of Istanbul Exporters’ Association since its foundation in paper, paperboard, package and stationery products sectors based on its export exceeding 100 million Dollars by this time.
Lila Paper received its prize in the Award Ceremony of 2012 Most Successful Exporters of the Year held on Thursday, 18 July 2013 by the Istanbul Exporters’ Association with the participation of the Minister of Economy Mr. Zafer Çağlayan and Deputy Chairman of the Turkish Exporters Assembly Mr. Mustafa Çıkrıkçıoğlu. 61 companies have received prizes this year and Lila Paper who is increasing its success each year has underlined its assertion once again in the sector it is carrying out its activities by receiving the third prize this year.

LİLA KAĞIT

Lila Paper has been established by the Marmara Group of Companies with totally local capital. Lila Paper is a company that aims to bring innovation to the cleaning papers sector in Turkey.

Marmara Group of Companies decided to invest in cleaning papers sector in 2004 in order to produce cleaning papers in world standards, to increase the use of hygienic and healthy cleaning paper materials and to meet the needs of the developing market in Turkey and established Lila Paper in 2005 in Çorlu for this purpose. Lila Paper started production in November 2007.

Lila Paper which is established on an area of 100.000m2 in total has reached a capacity of 150.000 ton in paper manufacturing by means of its new investment completed in January 2012 and has became the biggest paper manufacturing facility in Turkey.

While Lila Paper meets the expectations of consumers with non-recyclable Sofia, Maylo and Berrak branded toilet papers, paper towels, paper napkins and paper tissues which it produces with the latest technology and of 100 % cellulose, it provides service in away from home market with Nua Professional brand. Lila Paper is taking firm steps towards its aim to bring its brands to a leading position in their segments through the power it takes from the vision of the group companies and through the innovative products it is developing by giving particular importance to consumer needs.

Sofia Says the Last Word… - 01.08.2012

Lila Paper has presented Sofia, Maylo and Berrak brands to the market in 2008 and made its Market Share reach up to the level of 15 % with the mentioned brands and also its private-branded products. In August 2012, by re-launching of Sofia which is Lila Paper’s upper segment brand, Lila Paper brought innovation to the Cleaning Paper Sector and has started a new era.

‘SOFIA DIVIDED PAPER TOWELS INTO TWO CATEGORIES AS KITCHEN TOWEL AND BATH TOWEL!’

Turkey’s first 4 Ply- Absorbent, pure white and odor-free Kitchen Towel with its pattern that absorbs the water completely with lock-technology. An essential product for many different kitchen-related works such as getting up the steam of rice, making the fried food absorb oil, draining the fruits and wiping the fruit juices poured out.

As for baths; the remarkable features of Sofia Bath towel are its decorative design, absorbing capacity, fabric towel comfort and its pleasant odor. Sofia bath towel broke a new ground once again to show how important you are for us and for you to show your care for your loved ones.

Sofia Says The Last Word, because:

  • IT MAKES YOUR LIFE PRACTICAL BY OFFERING YOU DIFFERENT PRODUCT OPTIONS ACCORDING TO THE DIFFERENT USAGE AREAS OF YOUR HOUSE, SO YOU CAN ALLOCATE MORE TIME FOR YOUR LOVED ONES.
  • IT MAKES WHAT HAS NOT BEEN DONE YET, OFFERS OPTIONS FOR THE FIRST TIME; IT IS INNOVATIVE AND WILL CONTINUE TO OFFER INNOVATIONS. 4-PLY PAPER TOWEL, FLOWER FRAGRANCE, NATURAL SOAP ODOR, LIGHT-BLUE PATTERNED 40*40 DAILY-USE NAPKINS HAVING A FEATHER TOUCH, 40*40 WHITE INVITATION NAPKINS FOR INVITATION TABLES AND ELEGANT, CHIC SOFIA GUEST NAPKINS FOR YOUR GUESTS are some of them.

Sofia Natural- Soap Scented Toilet Paper;

Researches have showed that consumers prefer to use sweet scented, light-colored and figured products when these products are dermatologically tested, in other words, unless they do not harm their skin. After many odor and color researches, as it has been found that consumers prefer natural-soap scent and light-blue pattern in toilet papers and flower scent and light-pink pattern in paper towels, Sofia natural-Soap Scented Toilet Paper and Sofia Flower-Scented Bath Towel have been started to be manufactured. While flower scent is a fragrance which the consumers are familiar from the softeners, natural-soap scent gives them the feeling of cleanliness.

Sofia products have been developed in this manner and our colored and scented products have been dermotologically tested in Istanbul Cerrahpaşa Medical Faculty in order to enable our consumers to use our colored and scented products comfortably and it has been indicated on their packages that they have been dermotologically tested and do not harm the skin.

Sofia in Social Media;

A cartoon has been prepared that is considered to address everyone in Turkey regardless of the place they live, their marital status and business life and this has been shared on Sofia’s Facebook page.

A cartoon where every day the cartoon characters play a part (like a soap-opera) is shared on this page. This is a cartoon based on friendship and neighborhood. These cartoon characters live in an apartment which reminds of Sofia Bath Towel visual. This apartment is a four-storey and a very resistant apartment. While these characters are experiencing neighborhood and friendship relationships, Sofia products always make their lives practical.

Sofia does not advertise or promote their products on their Facebook page.

Maylo Cleaning Festival - 01.05.2012

MAYLO brought something new in Turkey with its Project it was initiated in March 2012. Maylo put “Maylo Cleaning Festival” social responsibility Project into practice in order to improve hygiene-based hand-washing and toilet habits of elementary education students.

MAYLO’s “Cleaning” Festival has been arranged with the support of Ataşehir Municipality and Ataşehir Örnek Lions Club.

Approximately 8 thousand students have been reached and the importance of cleaning in our lives has been explained to the children through a theatrical performance and the children to improve their cleaning habits has been aimed in this project which has been carried out under the name of “Ataşehir Municipality Cleaning Festival”.

Small but very valuable information which will protect them against the microbes that threatens their health in their daily lives have been explained to them by Maylo.

The event was firstly announced to the public through the billboards in Ataşehir. Moreover, educational posters have hung on the bulletin boards in the school and inside the classes, one week in advance, in the schools where the event will be organized. One school was visited on every Wednesday and the kindergarten, 1st, 2nd and 3rd – class students were invited to the event.

KIDS LOVED MAYLO

Hygiene education has been explained through a very enjoyable theater performance in order to make children learn quickly. The characters named child, microbe and MAYLO explained the importance of toilet cleaning and hand-washing to children and strengthened their cleaning habits.

8 THOUSAND SOUVENIR PHOTOGRAPHS

The photos of the students who have participated in the event were taken together with their classes as a memory of that day and Maylo framed pictures were given to each student as a gift. In addition, a cleaning set including MAYLO’S product samples, toilet paper and paper towel, toothbrush, toothpaste, a magazine and a brochure was given to each student as a gift and their cleaning habits were strengthened in this way. The parents were informed about the Maylo activities carried out in the school by the “Letter to Mom” from the child. Also, a painting contest was held in schools in parallel with the event.

Almost all the elementary schools within the boundaries of Ataşehir have participated in the painting contest held within the scope of “Ataşehir Municipality Cleaning Festival”.

SURVEY RESULTS MADE US HAPPY

The success of MAYLO hygiene education is confirmed by the surveys conveyed to the families. Families were asked if “There has been a positive change in the cleaning habits of children after MAYLO’s event”. 99% of the respondents approved that there has been a positive change in the cleaning habits of their children.

Maylo’s Contribution To Education - 01.02.2011

Lila Paper is aiming to be the leader in the cleaning paper market in Turkey with its innovative, high-quality and ambitious products that it manufactures through the latest technologies. Accordingly, Lila Paper is working to meet the expectations of consumers in the best way through its range of products including toilet paper, paper towel, paper napkin and paper tissue gathered under Sofia, Maylo and Berrak brands.

Maylo not only provides standard products such as toilet paper, paper towel, napkins and extra long toilet papers, but also brings new products into the sector such as GIANT towels. The smart brand choice Maylo which offers more than the standards’ is affordable and also develops products specific to each house/person. It underlines that it is the brand preferred by the consumers who search for beyond the standards in cleaning through its slogan “YOU ARE GREAT MAYLO”.

Maylo believes that education is the greatest guarantee of our children in the future and works sincerely to do its part as a brand which is aware of its social responsibility. For this purpose, it transfers a certain part of its revenues from the sales of Maylo-branded products to Educational Volunteers Foundation of Turkey (TEGV) since November 2010 and contributes to the education of these children. Maylo has supported the publicity of this Project through the statement of “Sometimes the securest bridges are made of paper” in 2012 and is giving the message that a product that is quickly ripped such as paper is powerful enough to achieve very powerful goals when it is used for correct reasons and targets.

Educational Volunteers Foundation Of Turkey

The Educational Volunteers Foundation of Turkey (TEGV) that has been carrying on its activities since 1995 saying “One child changes, Turkey changes” aims to organize and implement training programs and activities that will make a contribution to 7-16 years old children to be raised as individuals who are committed to basic values and principles of the Turkish Republic and as rationalist, foresighted, self-confident, thinking, questioning, peaceful individuals who are able to activate their own creativity and show respect to different ideas and beliefs and who do not indiscriminate gender, race, religious, language in human relations.

In addition to the Education Parks, Educational Units, Provincial Representation and Ateşböcekleri (Mobile Educational Units) which it has established throughout the country through Specific educational programs, TEGV also creates educational opportunities for the children and the young people who are living in underdeveloped regions socially and economically and provides them with survival skills in Community Centers and in elementary schools by benefiting from the latest technologies and advanced concepts.

Y Generation Wants To Rise Rapidly; They Like Creative Environments - 01.11.2010

Y Generation wants to rise rapidly; they like creative environments. But, companies may have difficulty in establishing these kinds of environments. They should not give up! Young people should continue to learn patiently. Instead of asking ‘Why it is not happening, they should say ‘How can we achieve this?’ and they should come up with innovative ideas.”
I recommend young people to keep a list by evaluating if the new ideas, processes and products are related to their job or not. As new ideas come to their mind, they should note these somewhere even if they are dealing with something else at that moment. They should ask themselves if they could achieve great successes or not if they use these ideas. I would recommend them to try a risky and innovative idea in a situation not very critical and say ‘we can do this’ instead of ‘why it doesn’t work, why can’t we do it?’ and to exhibit their own attitudes and behaviors in certain places.
How do you keep your relationships warm with your employees?
I am trying to ensure that my employees could reach me at any time. Since I am a mechanical engineer, I enjoy wearing my work-clothes and solving the problems together with them especially during production.
WE CREATE COMMON PLEASURES,
WE SPEND QUALITY TIME TOGETHER
How do you spend your time with your family?
I am careful about spending quality time with my family as much as possible. Since my wife also enjoys the sports that are also my hobbies, I am lucky about that. My favorite sports are swimming, diving, sailing and skiing in winter. These all make me happy since they also enable us to spend pleasant time together.
Can you keep the balance between business life and private life?
I work with pleasure since my job is also my hobby. I made a sailboat when I was a child and I never saw the sea until that time. Now when sailing, I get the pleasure of the nature being behind me as an engineer.
Do you have special formulas in order to overcome stress?
I enjoy reading novels about sea. Also, examining the sea-related documents that make me rest. Especially Büyükada is my favorite, I feel at peace when travelling around the islands with my boat.
How do you spend your leisure time?
I started to allocate time for photography again short while ago. Everyone needs different viewpoints in order to maintain our careers and lives. Photography teaches me to look and to see while looking. I think seeing the beauty of photos is a good tool for focusing and developing different viewpoints.
Let’s Get To The Bottom Of Sales!
The change and competition in today’s business life require the companies to provide customer satisfaction and also to protect their competitive advantages. The strategies established in this direction bring out the need for re-defining the sales force and equipping it with new competencies. To create added value is now possible by the sales force to play two different roles that complement each other: Consultant and Strategist.
A Consultant who understands the business, key success factors and needs of the customers and who creates added value through the solutions he generates.
A Strategist who determines the opportunities that are necessary for his company to reach its goals, takes right decisions and manages the competition and communication in the correct way.
For the Sales Force to play the Consultant and Strategist roles in a way that complements each other, it should have the necessary knowledge and skills in two fields:

  • Technical Competence in product/service
  • Individual Efficiency in order to manage interpersonal relationships and to improve itself continuously

With our 22 years of experience, our international collaborations and our professional team; we offer you permanent solutions in order to develop and measure the knowledge and skills that the sales force should have and to give support for these to be implemented on the site.

Lila Takes the Lead - 01.11.2010

LILA TAKES THE LEAD

Tissue at 2000 m/min has become a mill standard at Lila Kagit, Turkey. The young company started its first and only tissue machine on 7 November 2007. The 5.5 m Metso Advantage™DCT® machine reached 2000 m/min on 17.5 g/bath tissue earlier this year.

A new company, with no previous paper making experience has entered the tissue business and written a success story. “Success does not come automatically,” says Orhan Ögücü, Chairman of Marmara Group. “There are a number of well founded decisions and, not least, a skilled group of people on the site behind it.” Ögücü was speaking from his HQ office on the 23rd floor of the Marmara Group building with a marvellous view over Istanbul. Marmara Group was established more than 25 years ago focusing on textiles. In 2005 electric power generation was added to the group portfolio. Lila Kagit, a company in the demanding consumer business sector, came to the group in 2007.

“It was in 2004”, says Mr. Ögücü, “when the idea of expanding our business into hygiene papers had matured to the point that we decided to proceed to the next phase, the business plan. Our first choice of site location was our existing textile plant in Corlu. Here we have a large capacity of underground well water and good access to electricity. Since five years we generate our own power from natural gas and sell the surplus to the grid. It is another growing business. Starting with two engines, we now have nine, reaching a total of 75 MWh capacity.” Corlu is also strategically located for shipping goods to Europe, Asia and the Middle East.

HIGH QUALITY

Coming new into this business it would seem natural to start on a small scale, with a 2.5 m wide machine. To begin with a wide machine for 5000+ tons of tissue per month requires a lot of faith as well as good organization. “The selection of machine width was depending on two main conditions,” Ögücü continues. “First, we had to be sure to get the rated production at expected top quality. Second, sales of jumbo rolls. Of course, the quality aspect of the first condition is linked to sale of jumbo rolls. High tissue quality and physically perfect rolls make us more competitive. The size of machine has a paramount impact in the business plan. Therefore we made contact with Metso already when commencing the plan work. Metso spent a lot of effort, not only in the technical matters but also others such as challenging and contributing to the business plan”. Metso Paper did eventually get the order for the machine. Now with two and a half years of operating experience, Ögücü comments: “For us, supplying a paper machine isn’t just about the 'scope of supply'. It is the idea that the supplier needs to know what to do before and after the project period, what to do in order for that mill to operate efficiently, at least for the next 10 years. It is only possible if the supplier thinks and acts as the customer. In this respect Metso has met our expectations.

“Haluk Arican, Metso’s representative in Istanbul, was instrumental in strengthening the bond with Metso even through difficult time. I might add that I, prior to deciding on entering into tissue, personally visited no fewer than 25 tissue operations, mainly in Europe, in order to establish my own idea of a successful tissue business. Several of the visited mills were very pleased operating machines from Metso.”

CONTINUED EXPANSION

After an apparently very good start in the tissue business, what next for Lila Kagit? Ögücü breaks the news: “We have just signed the contract with Metso Paper for PM2! It is the same width and a mirror image of PM1. Selecting this option is not only due to the fact that it is easier and less costly to repeat what we have done before. Metso proved to put out an outstanding example and more is expected this time. Production rate on heavier basis weights is increased and for reaching the top machine speed we are not counting months, but days! Metso accepted this challenge.

“Our vision is to become the leading tissue and FMCG (Fast Moving Consumer Goods) supplier, not only limited to Turkey, but the whole Mediterranean region. We wish Metso to keep up the good performance and consistently raise the bar in order to be part of this vision.”

The Turkish tissue market has been growing steadily, even through turbulent economic times, since year 2000. The steady increase has attracted many investors to have a share either in tissue paper making or converting. The investments have propelled production to 300,000 tons/yr, by far the largest in the Middle East.

“Turkey has developed from a rather balanced tissue market to a big exporting country in the Mediterranean region,” says Ögücü. “It is now sure that over 200,000 tons/yr of capacity will be added in 2011- 2013. It will take at least five years for domestic consumption to absorb the new investments along with the installed capacity. Therefore, exports from Turkey will need to increase in double digit numbers to keep everyone busy.”

CRITICAL TRAINING

Murat Özgür, Production Manager, started to work for Lila Kagit in January 2008, a few months after the 7 November 2007 start-up of the Metso DCT tissue machine: “To bring PM1, our first tissue machine, to top production speeds is of course a big challenge, but there are also opportunities. The challenge is to quickly inherit experience and skills needed to operate a modern tissue machine at top notch production and quality levels. The opportunity on the other hand is that all the new people hired will not be pre-occupied with the experience of how difficult it used to be operating a tissue machine at high speeds! Investment in training has given results. We have been producing 17 g/m2 toilet several times at a speed level of 2000 m/min.”

In order to ensure that everyone, always, in the machine crew is well trained Lila Kagit periodically puts in an additional machine crew person just for training purpose. This is partly done in view of future expansion. “If and when”, Özgür says, “we add the next tissue machine, it will be much easier for us to staff the crews. Employing machine tenders from outside means that experience easy come but unfortunately could mean also easy go. In-house trained people from the local area have a tendency to want to stay local.”

Given that the machine is built, installed and enabled to operate at guaranteed speeds, what does it take in practice to reach this high level? “When you first reach 1800 m/min, you think, this is it! When you start climbing further you find that all the operating parameters must be at their optimal set points . . . At the same time! That is what makes 2000 m/min possible. Maintaining everything even, cross machine, is extremely important: BW-profile, felt moisture profile, clean wires, yankee coating and of course the performance of the yankee, the hood, and the reel. Monitoring and controlling the whole process is made through the Metso Automation system. It feels safe and convenient to have both the machine and the controls from the same supplier.

“In summarizing the answer to your question, I would say: good training and understanding of the process has made us bring the Metso machine up to the 2000 m/min. Level.”

On experience of the felt and wire life on a high performance machine like this, Özgür is very positive. “Normally a felt would run eight weeks but we have had felts running for 10, even 11 weeks. Wire life is also good. The last one was running for eight months - 240 days! Average life is about 4-5 months.” With the addition of the second big tissue machine at Corlu, Lila Kagit will be the leader, not only in speed performance but will also take No 1 place in Turkey by production capacity. The new machine will secure expansion of Lila’s own products as well as providing high quality tissue paper for export Orhan Ögücü, Chairman of Marmara Group of jumbo rolls.

MAYLO Proved Its Greatness Once Again - 01.06.2009

Maylo received the Crystal Apple Award with its commercial film and proved its greatness once again.

Based on the slogan “You Are Great Maylo”; The most specific feature of Maylo is its size which is two times bigger than the similar products. One roll of Maylo toilet paper and paper towel is equal to two standard rolls.

Maylo’s advertising campaign exactly emphasized this. The campaign prepared by Güzel Sanatlar Saatchi&Saatchi is composed of three films as two of them related to toilet paper and one of them related to paper towel. In the films which are fictionalized on jokes based on Maylo’s size as it is two times bigger than the standard papers; a child is sent to a grocery store with a toilet paper attached to his back, in another film two children are mummified and the world record distance broken in shot put is measured with Maylo.

The film which the child was sent to the grocery store received the Crystal Apple Award in Home Care and Cleaning Products TV Film category. So, Maylo that has stood amongst the powerful brands in a very well-established market in a short period of time has achieved a great success both in marketing and communication. The copywriter of the award-winning commercial film is Emrah Akay, the art director is Kerem Altuntaş and the director is Ömer Faruk Sorak.

LİLA Paper - 01.03.2009

Lila Paper that has been established by the Marmara Group of Companies with totally local capital is a company aiming to bring innovation to the cleaning papers sector in Turkey. Lila Paper Factory which was established in 2006 in Çorlu and started production in November 2007 is the second biggest cleaning paper production facility in Turkey.

Sofia...
The new world of softness Sofia offers you 4 different products for your different cleaning needs: Sofia Toilet Paper with its elegant patterns and silky texture; Sofia Paper Towel with its flowered pattern and excellent absorption power; a totally new elegance in your kitchen with its chain design: Sofia Napkins and Sofia Tissue Paper with its silky texture and spectacular design… Meet with the products of Sofia World and add elegance to your life…

Maylo...
With its two times bigger toilet papers and paper towel rolls compared to the standard ones, Maylo is starting a new era in your life. Meet with Maylo toilet papers, paper towels and napkins and open a space for fun in your life. You won’t have to change your roll frequently anymore and your rolls will occupy lesser space in your closet with Maylo products.

Berrak...
The period of paying too much money for your cleaning needs will end with Berrak. Berrak toilet paper, paper towel, napkins and tissue papers which gathers quality and affordability will be the star of your house with their pure white and soft structure! Berrak, the most economic brand of Lila Paper is affordable for everyone.

You Are Great MAYLO - 01.09.2008

Maylo’s advertising campaign that has surprised everyone through “You can send your child to the grocery store 50 meters far” continues to surprise and make everyone laugh with the sequel films including the woman putting the shot and the mummified children.

Based on the slogan “You Are Great Maylo”; The most specific feature of Maylo is its size which is two times bigger than the similar products. One roll of Maylo toilet paper and paper towel is equal to two standard rolls. In other words; while 12,5 meters can be measured by a standard paper towel, 25 meters can be measured by a Maylo paper towel.

With its two times bigger roll, Maylo reduces roll change frequency fifty-fifty and since it takes a small space, you can keep the rolls easily. The new address of quality-price balance Maylo is your new long-lasting cleaning partner that takes small space.

250 Years of Textile Giant Marmara Group of Companies Have Entered Into the Paper Sector - 01.08.2008

Marmara Group of Companies that carries on business in the Textile Sector for more than 250 years has entered into the cleaning papers sector with “Lila Paper” brand. Orhan Öğücü, the President of the Board of Directors of Lila Paper told that the company was established with an investment of 100 million Dollars (60 % of it is equity capital) and that they are aiming a turnover of 150 million USD in 2009 and 250 million USD in 2014 and indicated that they are expecting a turnover of over 100 million USD this year. The export target of Lila Paper which has started production with its product range composed of toilet paper, paper towel, napkin and paper tissue gathered under the brands Nua, Sofia, Maylo and Berrak is 10 million USD. The company is currently exporting to Greece, Ukraine, Romania, Iceland, Holland and Bulgaria.

In the publicity meeting of Lila Paper held yesterday During the publicity meeting yesterday, Orhan Öğücü told that Çorlu Factory, established on an area of 100.000m2 that was fully in 18 months, employs 500 people. Öğücü told that Çorlu Factory is one of the three “biggest” and new investments in Trakya region and said “Our Factory is the second biggest paper production facility in Turkey with its 70.000 ton paper production capacity annually. More than 100 Turkish engineers have worked during the construction and establishment process of our factory and we will use 50 % of the factory’s capacity for export”.

A market of 700 Million New Turkish Lira

Öğücü indicated that the cleaning papers sector in Turkey is approximately 700 million New Turkish Lira as of 2007 and toilet papers consititute the biggest part of the market with a share of 48 %. Öğücü told that the market is achieving a growth of over 10 % every passing year and continued: “Respectively; napkins have a share of 24 %, towels have a share of 22 %, tissue papers have a share of 5% and facial tissues have a share of 1% in the market of totally 700 million New Turkish Lira. 10 % of growth has been achieved in the market in the first 7 months in 2008.”

Öğücü answered the questions of the journalists related why the investment has been made in Trakya Region as “We took this decision considering the factors such as logistics opportunities, climatic conditions, human resources and its closeness to energy resources”.

Lila Paper is very ambitious - 01.08.2008

1,65 kg cleaning paper is consumed in Turkey per person. 790 gram (about 9 rolls) of this is toilet papers, 380 gram of this is paper towel, 410 gram of this is paper napkin and 70 gram of this is tissue paper and facial tissues. According to the Europe average, cleaning paper consumption per person is 9,19 kg. While Europe is consuming approximately six times more than the consumption in Turkey, the evaluation on the basis of countries is like the following: For instance, toilet paper consumption in Italy is seven times more than in Turkey and napkin consumption is five times more than in Turkey. While toilet paper consumption is at the most in the United Kingdom, France consumes paper tissues and facial tissues fifteen times more than in Turkey.

High-Quality and Affordable Price… And Two Times Bigger Than the Similar Products! - 01.07.2008

YOU ARE GREAT MAYLO

Lila Paper’s new product Maylo brings a brand new size standard to the use of the consumers with its product range composed of toilet paper, paper towel and tissue papers.
Based on the slogan “You Are Great Maylo”; The most specific feature of Maylo is its size which is two times bigger than the similar products. One roll of Maylo toilet paper and paper towel is equal to two standard rolls. While a standard roll of toilet paper is composed of 200 leaves, a roll of Maylo toilet paper is composed of 400 leaves. While a standard roll of paper towel is composed of 100 leaves, a roll of Maylo paper towel is composed of 200 leaves.

Maylo toilet papers are put up for sale with 8, 12 and 16 in number, Maylo paper towels are put up for sale with 2, 3 and 4 in number and Maylo napkins are put up for sale with 100 and 200 in number.

Maylo reduces roll change frequency fifty-fifty and since it takes a small space, you can keep the rolls easily. The new address of quality-price balance Maylo is your new long-lasting cleaning partner that takes small space.